Post Corona: From Crisis to Opportunity
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- Create Date：2021-03-14 04:12:45
- Update Date：2025-09-06
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- Author：Scott Galloway
- ISBN：0593332210
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Summary
The COVID-19 outbreak has turned bedrooms into offices， pitted young against old， and widened the gaps between rich and poor， red and blue， the mask wearers and the mask haters。 Some businesses--like home exercise company Peloton， video conference software maker Zoom， and Amazon--woke up to find themselves crushed under an avalanche of consumer demand。 Others--like the restaurant， travel， hospitality， and live entertainment industries--scrambled to escape obliteration。
But as Scott Galloway argues， the pandemic has not been a change agent so much as an accelerant of trends already well underway。 In Post Corona， he outlines the contours of the crisis and the opportunities that lie ahead。 Some businesses， like the powerful tech monopolies， will thrive as a result of the disruption。 Other industries， like higher education， will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder。 And the pandemic has accelerated deeper trends in government and society， exposing a widening gap between our vision of America as a land of opportunity， and the troubling realities of our declining wellbeing。
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger， Galloway offers both warning and hope in equal measure。 As he writes， Our commonwealth didn't just happen， it was shaped。 We chose this path--no trend is permanent and can't be made worse or corrected。
But as Scott Galloway argues， the pandemic has not been a change agent so much as an accelerant of trends already well underway。 In Post Corona， he outlines the contours of the crisis and the opportunities that lie ahead。 Some businesses， like the powerful tech monopolies， will thrive as a result of the disruption。 Other industries， like higher education， will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder。 And the pandemic has accelerated deeper trends in government and society， exposing a widening gap between our vision of America as a land of opportunity， and the troubling realities of our declining wellbeing。
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger， Galloway offers both warning and hope in equal measure。 As he writes， Our commonwealth didn't just happen， it was shaped。 We chose this path--no trend is permanent and can't be made worse or corrected。
Reviews
Daniel Lambauer
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A bit of a stream of consciousness style， but still brings together excellent key themes that are emerging through the pandemic - the rise of the tech firms; their monopoly powers; the inequalities that Covid may exaggerate if not handled carefully。 A very good book that can be read as a warning as well as a cry to arms。
Kruno Stjepanović
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Pretty good book to understand how the pandemic is changing the market and the economy for good。
Timothy
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Great analysis of business and tech during the pandemic。 Nothing much new if you keep up with the market and tech news but great if you are interesting in learning how the tech world affects today world with Corona。
Tommy Kowalski
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Another dynamite deliver from Professor Galloway。 His books are so easy and fun to read。 Great to get his take on how the industry has shifted due to the coronavirus and what companies are primed to emerge even stronger
Hee Jin
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This review has been hidden because it contains spoilers。 To view it， click here。 very short read - not really what to make of it because on one hand i feel like it came out too soon: the process of creating a book is lengthy and it seems like he stopped writing in aug2020， so by the time the book actually came out a lot of the "news" in the book was outdated。 for example， some ideas are rendered completely irrelevant （interesting， yes， but irrelevant） given the vaccines and election outcomes （ie， corona corps， stimulus packages）。 yet， i'm curious what his thoughts would have very short read - not really what to make of it because on one hand i feel like it came out too soon: the process of creating a book is lengthy and it seems like he stopped writing in aug2020， so by the time the book actually came out a lot of the "news" in the book was outdated。 for example， some ideas are rendered completely irrelevant （interesting， yes， but irrelevant） given the vaccines and election outcomes （ie， corona corps， stimulus packages）。 yet， i'm curious what his thoughts would have been on the news that has transpired since - and how his opinions would have changed。on the other hand， did it really need to be a book？ certain chunks were certainly reused verbatim （chicken or the egg？） from his blogposts。 interesting choice since with the exception of some conceptual statements， significant parts of the book will no longer be useful within a few months / years - except to examine it as an anthropological 'what was the pulse of society like in mid2020' way。 。。。more
Ayu Chandradyani
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I always love to update about current issues and this book contain many fresh issues and easy to understand。
Grace Swindler
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Such an interesting read！ I highly recommend！！
Joshua
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I’m a big fan of Scott Galloway and read/listen to all this great thinking。 Perhaps that’s why I didn’t feel this book offered anything incrementally of value from what he has already communicated to his followers。 At times， it does ramble slightly and you can get lost in his most salient points， forgetting where you are in the overall narrative。That said， it is useful to have the opportunity/doomsday scenarios that could play out in health and education sectors outlined in more depth and detail I’m a big fan of Scott Galloway and read/listen to all this great thinking。 Perhaps that’s why I didn’t feel this book offered anything incrementally of value from what he has already communicated to his followers。 At times， it does ramble slightly and you can get lost in his most salient points， forgetting where you are in the overall narrative。That said， it is useful to have the opportunity/doomsday scenarios that could play out in health and education sectors outlined in more depth and detail than what you get on his podcast and newsletters。 Can’t help feeling his publisher pushed him to rush out this one though while the iron is hot。。。。。If you've not read THE FOUR by Galloway， read that as the priority and this follows as a short little sequel。 。。。more
Steve Harrison
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Very interesting take on how Covid 19 is changing the world。
Naïma
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A solid four stars。 Really enjoy following Galloway’s predictions on all things tech and the “big four。” His writing style and humour add depth to his predictions and observations。
Virginia
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Interesting points—gleaned about 4 takeaway ideas which is more than I thought。 Like many of these prognostic manuals， easy to read and accessible。
Marcus Cramer
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Enjoyable to read， written with a lot of sarcasm and hate towards big tech， but still pretty funny and enlightening。
Toan Ho Huu
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Thời kỳ hậu Corona: Luôn có cơ hội trong khủng hoảng là nỗ lực của tác giả Scott Galloway để nhìn xa hơn cái hiện tại chưa từng có của chúng ta và dự đoán tương lai bằng cách tạo ra nó， đối thoại và phân tích nó nhằm đưa ra các giải pháp tốt hơn。 Khi đại dịch Covid-19 được kiểm soát， những khác biệt gì sẽ xảy ra trong việc kinh doanh， trong nền giáo dục và trong thế giới của chúng ta？ Liệu nó sẽ nhân văn hơn và thịnh vượng hơn？ Chúng ta có thể làm gì để định hình cho tương lai？
Matt Whittingham
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A fast paced ride through the effects of the pandemic。 There's a bit too much focus on Big Tech。 It was clear within a few months of Corona spreading to the West that the big winners were the digital behemoths， and Prof G's ongoing commentary on this doesn't add anything new。 The areas I found much more interesting， is the impacts on sectors such as Health and Education， and how Corona is likely to finally accelerate change in these industriesThe other minus point is that this is very American o A fast paced ride through the effects of the pandemic。 There's a bit too much focus on Big Tech。 It was clear within a few months of Corona spreading to the West that the big winners were the digital behemoths， and Prof G's ongoing commentary on this doesn't add anything new。 The areas I found much more interesting， is the impacts on sectors such as Health and Education， and how Corona is likely to finally accelerate change in these industriesThe other minus point is that this is very American orientated。 It would be more interesting to extending his horizons and give more of a World viewOverall this was an enjoyable read， though whether you agree may very well depend on whether you like Galloway's particular style。 I do， but maybe not for everyone 。。。more
Corey Schneider
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Audio - Classic Scott Galloway-esque， hard-hitting but entertaining summarization on our current markets/how Corona times have accelerated those shifts。 Very interesting， combines tech/VC/marketing aspects into a broad summary。 Good read/listen！
Kåre
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Handler om innovation， busissness og aktier under og efter corvid。 Han viser， hvordan corvid ændrer og accelererer mange tendenser， især tendenser til at gå online。 Firmaer， der er på nettet og lever af det， bliver større， andre dør。 Mennesker， der er relativt rige eller rige， bliver rigere og mindre negativt berørt af covid， hvorimod fattige bl。a。 med job， der forsvinder， bliver negativt påvirket。 Viser han。 Eller er hans påstand。 Han skelner mellem blå og røde firmaer。 Rød tjener på at sælge n Handler om innovation， busissness og aktier under og efter corvid。 Han viser， hvordan corvid ændrer og accelererer mange tendenser， især tendenser til at gå online。 Firmaer， der er på nettet og lever af det， bliver større， andre dør。 Mennesker， der er relativt rige eller rige， bliver rigere og mindre negativt berørt af covid， hvorimod fattige bl。a。 med job， der forsvinder， bliver negativt påvirket。 Viser han。 Eller er hans påstand。 Han skelner mellem blå og røde firmaer。 Rød tjener på at sælge noget for mere end det koster at lave det。 Blå tjener på at give væk eller sælge under pris for at få adgang til køberens data。 Apple er den eneste af de analyserede tech-firmaer， der er rød og lever af at holde fanen højt。 Han analyserer søgemaskiner mm ud fra denne logik。 Der er en algoritme for brancher， der bør disruptes。 Når busisnessen er fuld af luft， skal den disruptes， grundlæggende。 Algoritmen indeholder:Appealing to human instinctAccelerant （tiltrækker dygtige folk）Ballancing growth and margins （vækst af firma er almindeligvis i modsætning til stor profit pr enhed = margin）Rundle （samler dele til et helt produkt）Vertical integration （man kan tjene på selv at eje før og efter ens egentlige produkt）Benjamin Button products （desto flere eller mere man anvender produktet， desto bedre bliver produktet） Et fint kapitel om højere uddannelse。 Dog svært at se， hvordan indsigterne oversættes til Danmark， da USA er så ekstremt anderledes。 Jeg forstår ikke， hvordan han kan komme frem til， at skattebetalt uddannelse medfører større ulighed。 Men det påstår han。 。。。more
Emma
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The first chapter was on corona all right， but the second was a drone on The Four he had already written about。 The more I read， the more I noticed the author may use the occasional statistics， but he uses little deductive/inductive reasoning or causality to support his claims for the future。 He is making a point。 Fallacies and illogical jumps are sometime necessary to do so。 Probability is not something he dabbles in， either， the future will simply be as he says it will be。 （As wrote this book The first chapter was on corona all right， but the second was a drone on The Four he had already written about。 The more I read， the more I noticed the author may use the occasional statistics， but he uses little deductive/inductive reasoning or causality to support his claims for the future。 He is making a point。 Fallacies and illogical jumps are sometime necessary to do so。 Probability is not something he dabbles in， either， the future will simply be as he says it will be。 （As wrote this book only a few months into Corona， some of his not so accurate predictions is not hard to spot。） The author seems to hope the reader prefers his confidence above accuracy。 The book persistently tries to convince。 It reads like an hours-long noisy advertisement。 If you like t0 stand under a Niagara of unfounded opinion， read this book。 。。。more
James Anderson
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Entertaining， irreverent and really insightful。 His comments on higher education， big tech and public policy are hard hitting。
Andrea
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Scott Galloway is to Corporate America and Higher Education as Atul Gawande is to Healthcare Institutions and Surgery。 He is a successful insider who has earned the right to point out problems and offer workable solutions。 Post Corona is a quick read， it's well-referenced and is like a set of essays。 Itboffers hope that we have a way out of the mess we're in if we choose to opt for it。 The last sentence in the book is "America isn't 'what is is，' but what we make of it。" Scott Galloway is to Corporate America and Higher Education as Atul Gawande is to Healthcare Institutions and Surgery。 He is a successful insider who has earned the right to point out problems and offer workable solutions。 Post Corona is a quick read， it's well-referenced and is like a set of essays。 Itboffers hope that we have a way out of the mess we're in if we choose to opt for it。 The last sentence in the book is "America isn't 'what is is，' but what we make of it。" 。。。more
Robert Deaton
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This book was very easy to read and informative。 That's a rare combination。 This book was very easy to read and informative。 That's a rare combination。 。。。more
Charley Moore
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Big fan of Scott and his writing。 If you're a diligent reader of his blog and listen to his podcasts， there isn't a ton of new material here， but it's a good summary of his current thinking Big fan of Scott and his writing。 If you're a diligent reader of his blog and listen to his podcasts， there isn't a ton of new material here， but it's a good summary of his current thinking 。。。more
PIYU CHUNG
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Can you run the government？We could really use the author’s insights to shape the country’s policies。 Government is hard and the book offered some good ideas。 I wonder if President Biden or the Congress are listening？
Victor de Vries
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I enjoyed this one。 Clear business implications of Covid and general business movement of what is likely to happen （and is already happening）。 Bit too much on the social impact。。。his opinions nonetheless。 Tune in to his podcasts for more up to date opinions。
Pedro Ceneme
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An outstanding update of “The Four”， this book tries to frame how the world will be in the closing acts of the coronavirus pandemic。 Mr。 Galloway tries to forecast how different industries will evolve， either due to external pressure or changing habits brought by the pandemic。 He focuses on the traits that make “The Four” （Amazon， Facebook， Google and Apple） truly antifragile， strengthening their market power and hold on consumers and increasing profitability in a tumultuous environment such as An outstanding update of “The Four”， this book tries to frame how the world will be in the closing acts of the coronavirus pandemic。 Mr。 Galloway tries to forecast how different industries will evolve， either due to external pressure or changing habits brought by the pandemic。 He focuses on the traits that make “The Four” （Amazon， Facebook， Google and Apple） truly antifragile， strengthening their market power and hold on consumers and increasing profitability in a tumultuous environment such as this， while discussing the negative effects of this increasing power， namely cronyism and inequality。You will not find a lot of new insights or brand-new content here if you regularly read Mr。 Galloway’s opinions。 However， it’s a good and coherent synthesis of all his opinions and a very compelling case on the rundle model （recurring + bundle） that he argues is at the core of the unassailable strength of modern tech companies in general and The Four， in particular。 He also spends time exploring the industries most likely to be disrupted。 His writing is crisp and to the point， which makes the reading very fluid。 Nonetheless， I still find it difficult to rate this book five stars due to the lack of new content and the long and frequent digressions about inequality。 Also， while his arguments seem very sound and coherent， I’ve got skeptical of bold and broad future predictions after reading Taleb’s books， something that this book has aplenty。 。。。more
Al Wright
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If you enjoy getting knowledge dropped on you with a heavy dash of the unvarnished truth well Professor Galloway's - Prof G to his devoted and deeply disturbed fan base - latest book is a must read。 He articulates what many Americans have sensed over the last few decades。 Read the book to find out more。I am sure that if JFK had not said it first in public I am sure Prof G would have us all repeating the mantra - "Ask not what your country can do for you， ask what you can do for your country"。 Pe If you enjoy getting knowledge dropped on you with a heavy dash of the unvarnished truth well Professor Galloway's - Prof G to his devoted and deeply disturbed fan base - latest book is a must read。 He articulates what many Americans have sensed over the last few decades。 Read the book to find out more。I am sure that if JFK had not said it first in public I am sure Prof G would have us all repeating the mantra - "Ask not what your country can do for you， ask what you can do for your country"。 Peace， ALWP。S。 and Scott if you are wondering why not 5 stars it is to keep you motivated you lover of free AND responsible markets。 Peace Out。。。 。。。more
Kyle
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Like the dreaded year itself， the book that recaps why so many things went wrong in 2020 starts off with its best foot forward and slides downhill like an avalanche。 Identifying the harms that the Four major tech firms have caused and the uniquely American sycophantic worship of the billionaires who maintain the status quo is correctly equated with the harmful virus。 By the end of the book， Galloway himself is grumbling over how it never seems to end， even with a couple of vaccine-like solutions Like the dreaded year itself， the book that recaps why so many things went wrong in 2020 starts off with its best foot forward and slides downhill like an avalanche。 Identifying the harms that the Four major tech firms have caused and the uniquely American sycophantic worship of the billionaires who maintain the status quo is correctly equated with the harmful virus。 By the end of the book， Galloway himself is grumbling over how it never seems to end， even with a couple of vaccine-like solutions that have the promise of a cure for capitalism， but any of these steps are still months away from having an impact （like reading “Other Disruptors” chapter during that Game Stop wild week， still not sure what happened or what’s next）。 I had hopes that by the midpoint of the Post Corona would reveal some way that higher education would offer a way to unite intelligence with action， but its lukewarm reinforcement of the caste system seems a little too much like Portland， Oregon， and so many other protests that backfired for those that wanted a better future。 Guess the lesson is be lucky enough to be born into a wealthy family forty years ago， otherwise all your effort is just so much grease for the Four’s flywheels。 。。。more
William Chambers
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I don't know what it is about Scott Galloway that just manages to cut through the noise of issues， identify the truth then talk to the heart of the issue。 Corona virus was a big part of my life in the sense that I was a human living in 2020。 Can't wait for the other side of it。 Great book and BREAK UP BIG TECH。Must read for anyone who wants to understand the business world after 'the event'。 I don't know what it is about Scott Galloway that just manages to cut through the noise of issues， identify the truth then talk to the heart of the issue。 Corona virus was a big part of my life in the sense that I was a human living in 2020。 Can't wait for the other side of it。 Great book and BREAK UP BIG TECH。Must read for anyone who wants to understand the business world after 'the event'。 。。。more
Rob Melich
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Excellent analysis of the Covid world and the possibilities。 Very good cliff note level economic analysis。
Sebastian Gebski
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The first Galloway's book I've read has turned out to be very enjoyable and pleasant。The title suggests that its focus is strictly on COVID-19 crisis and what it has brought/brings， but it's an oversimplification - SG goes further into the geopolitical situation and mainly the global business landscape （including his favorite Big Four）。 What did I enjoy most？ I liked the author's speculations regarding future moves， e。g。 in the area of media/streaming content。 I like his thoughts on the future o The first Galloway's book I've read has turned out to be very enjoyable and pleasant。The title suggests that its focus is strictly on COVID-19 crisis and what it has brought/brings， but it's an oversimplification - SG goes further into the geopolitical situation and mainly the global business landscape （including his favorite Big Four）。 What did I enjoy most？ I liked the author's speculations regarding future moves， e。g。 in the area of media/streaming content。 I like his thoughts on the future of both education and medical companies。 I liked the straightforwardness in assessing the response of US govt to pandemic （but I'd love some more details next time， please）。What did I miss？ Non-obvious examples of using C-19 as the opportunity （we've all heard about Zoom）。 I also find this book too US-centric - the pandemic is global and the situation varies more than US people think。 Still， in the end it's a pretty solid book。 4-4。2 stars。 。。。more
M
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